Dr. Squatch is an all-natural soap brand that takes care of men’s hygiene. The company operates through online delivery only with the majority of their buyers coming from the midwest. They found their demographic by appealing to male shoppers and challenging the predominantly feminine soap market.

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This company had many ways to be rebranded. An important part was to introduce a robust yet clean design into the brand. There was something charming about a masculine sasquatch poking his head out of bubbles. This eventually became the anchor for the brand and was used to steer it towards an illustration prominent style.