Fuente provides insightful news from a Latino perspective. The word Fuente was chosen to represent the news site’s duality of Hispanic and American culture. It translates to source in Spanish; as it wants to be the viewer’s source of information in a growing mixed community.
The initial brand of this company wasn’t working. The original name was News Taco. I reached out to the owners and discussed what we could do to give it a more mature look and name. From there, the rest of the brand’s character fell into place by adopting vector-based artwork and a straightforward color scheme.